Privacy Policy

This Privacy Policy explains how Lead Theory (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit lead-theory.com, respond to advertisements, submit a lead form, or interact with us in connection with marketing, insurance, retirement planning, or other financial services.

By accessing or using our website and services, you agree to the practices described in this policy.

1. Information We Collect

A. Information You Provide Directly

When you submit a lead form, request information, or communicate with us, we may collect personal information including:

First and last name

Email address

Phone number

Mailing address (if provided)

Age or age range

Insurance or financial product preferences

Retirement account or coverage details

Health information (if voluntarily provided for a product)

Estimated assets, income, or financial goals

These fields vary by campaign and offer. For example, final expense forms may collect beneficiary or smoker status, while retirement forms may request account types.

B. Automatically Collected Information

We also collect information when you interact with our website or ads, including:

IP address

Browser and device information

Pages visited and time spent

Referrer and activity data

Advertising cookies, pixels (such as Meta/Facebook Pixel), and tracking identifiers

2. How We Use Your Information

We use your information to:

Respond to your inquiry and deliver requested content

Contact you by phone, text, or email regarding services you requested

Connect you with one or more licensed professionals or advertisers who can assist you

Improve our marketing and advertising effectiveness

Provide support and follow-up communications

Comply with legal and regulatory obligations

3. SMS & Phone Communication

By providing your phone number and submitting a form, you consent to receive:

Text messages (SMS/MMS), including automated messages

Phone calls, including automated dialing systems

Pre-recorded or artificial voice messages

Emails

These messages may be sent by Lead Theory or by one or more licensed professionals regarding your inquiry.

Message frequency may vary. Message and data rates may apply. You may unsubscribe from SMS at any time by replying: STOP. Reply HELP for help.

Consent is not a condition of any purchase.

4. Sharing and Disclosure of Information

We may share personal information with:

Licensed financial professionals

Insurance agents and advisors

Service providers that help us operate the website or contact you

CRM and communication platforms

These parties use your information only to provide services related to your inquiry.

We do not sell your personal information to unrelated third parties for independent marketing.

5. Cookies & Tracking Technologies

We use cookies, pixels, and other tracking technologies to:

Analyze and improve advertising performance

Personalize content based on your interaction

Understand how users navigate our services

You may be able to disable cookies through your browser settings, but this may limit certain features.

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your data. However, no method of transmission over the internet or electronic storage is completely secure.

7. Data Retention

We retain personal information as long as necessary to:

Fulfill the purposes described here

Comply with legal requirements

Resolve disputes or enforce agreements

8. Your Rights and Choices

You have rights regarding your personal information, which may include:

Accessing the data we hold about you

Requesting correction of inaccurate data

Requesting deletion of your data

Opting out of certain communications

To exercise any of these rights, contact us at the address below.

9. Third-Party Sites

Our website may contain links to other sites. We are not responsible for the privacy practices of those sites. Review their privacy policies before providing personal information.

10. Children’s Privacy

We do not knowingly collect personal information from individuals under the age of 16. If we become aware that someone under 16 has provided personal data without parental consent, we will delete that information.

11. Changes to This Policy

We may update this Privacy Policy periodically by posting the revised version on our site with a new effective date.

12. Contact Us

If you have questions about this policy or your personal data:

Lead Theory
[email protected]
443-699-3516
https://lead-theory.com